Surgeon Digital Marketing

Fortress Surgeon Digital Marketing, a specialist digital marketing agency, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, individual involvement, and technique development. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & wellness brands through all lifecycle phases: starting from professional trial employment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising and marketing sunsetting.

Among things Martin appreciates most regarding his role is the possibility to study and recognize the nuances of both brand-new and well established markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.