Piers Morgan Stars In Hilarious Brand-new Paddy Power Advert
Piers Morgan poked fun at his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new marketing campaign developed to raise awareness for prostate cancer screening.
The famous Arsenal fan has actually been involved in a number of public spats with his North London derby rival, most recently taking aim at The Apprentice star's age on his birthday in March.
But Morgan was content to play their questionable social networks relationship for laughs in aid of a good cause, with the broadcaster participating in Paddy Power's latest campaign in aid of Prostate Cancer UK.
In the brief clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent out' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 thrashing of Spurs at the Emirates previously this season, Morgan appropriately reacted: 'North London is red'.
Morgan was then tracked en path to a prostate screening appointment, at his questionable best as he spat out sausage rolls when he learned they were vegan, and distributing copies of his book 'Woke Is Dead' in a physician's waiting space.
No need for a finger up the bottom - a simple PSA blood test is all you require to look for the early signs of .
Not all pricks are unbearable, @piersmorgan.
Check your threat here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan poked enjoyable at his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert
The broadcaster functions in the project to raise awareness about the ease with which guys can be tested for the early indications of prostate cancer - to hilarious impact
The advert then showed Morgan being surprised by the ease with which prostate-specific antigen (PSA) blood test can be conducted, after initially anticipating 'a finger up the bottom'.
A PSA blood test is rather utilized to inspect for early signs of prostate cancer, and other conditions such as enlarged prostate or infection, by determining a protein made by the prostate gland.
In a bid to urge more men to check their threats with basic early detection tests, the advert worries that 'it's just a blood test' - before cheekily telling Morgan that 'not all pricks are unbearable'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually primarily used the platform of the World Darts Championship - which the bookmakers sponsor - to further assistance the cause.
At the start of this month, the business revealed that they would be offering away 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan