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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, introduces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, client interaction, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brands via all lifecycle phases: starting from medical trial employment campaigns, through the pre-launch market-shaping, launch and advertising stage, ending with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her job as a firm account individual for a selection of pharma brand names and later pioneered the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.