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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online visibility, client engagement, and technique development. In her previous function as VP of Biddable Media Daga specialized in the marketing of wellness & wellness brands through all lifecycle phases: starting from professional test recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with license expiry and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her profession as a company account individual for a range of pharma brands and later led the advertising effort to launch a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.