Digital Advertising Solutions

Citadel, a Fortress Surgeon Digital Marketing digital marketing agency, announces a broadened search engine optimization service for plastic surgeons, concentrating on online visibility, patient interaction, and practice development. Lauren's concentrate on ROI and interest for locating the essential information that change projects from great to terrific include establishing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey started her occupation as an agency account person for an array of pharma brands and later on spearheaded the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.