Doctor Digital Advertising

Citadel, a specialist electronic advertising agency, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient engagement, and technique development. Lauren's concentrate on ROI and interest for finding the vital details that change projects from excellent to wonderful include creating a grand scale multivariate test framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI before media investment.

Among things Martin enjoys most about his function is the opportunity to study and recognize the nuances of both well established and new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and Fortress Surgeon Digital Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.