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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, individual interaction, and method development. Lauren's focus on ROI and interest for discovering the vital details that change campaigns from great to great consist of developing a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast method for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her occupation as an agency account person for an array of pharma brand names and later on spearheaded the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.