Outbound Telemarketing

Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, client engagement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & health brands through all lifecycle phases: beginning with medical trial recruitment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

One of things Martin delights in most regarding his role is the opportunity to study and understand the nuances of both brand-new and recognized markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the design for just how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.