Outbound Telemarketing

Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line visibility, individual engagement, and technique growth. Lauren's focus on ROI and interest for locating the important information that change campaigns from great to excellent consist of creating a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey started her job as a company account individual for an array of pharma brand names and later spearheaded the advertising effort to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.