Outbound Telemarketing

Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line exposure, individual engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the important details that change projects from great to terrific consist of creating a grand range multivariate test structure using fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast technique for anticipating ROI before media investment.

A 25-year expert in the health care marketing and advertising room, Tracey began her profession as a firm account person for an array of pharma brand names and later on headed the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for just how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.