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Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing company, introduces an increased search engine optimization service for plastic surgeons, focusing on online presence, patient involvement, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brands with all lifecycle phases: beginning with professional test employment campaigns, with the pre-launch market-shaping, launch and advertising stage, ending with patent expiration and advertising sunsetting.

One of things Martin delights in most regarding his role is the opportunity to research and recognize the nuances of both new and established markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.